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East West Bank in Santa Clara, CA offers a wide range of personal and business banking services, including checking and savings accounts, home loans, online and mobile banking, wealth management, and international banking solutions. With a focus on personalized services and industry expertise, East West Bank aims to help individuals and businesses achieve their financial goals. From exclusive CD rates to commercial loans and lines of credit, East West Bank provides a comprehensive suite of financial products tailored to meet the diverse needs of its customers. With a commitment to community lending and international trade solutions, East West Bank serves as a trusted financial bridge between East and West, supporting clients in navigating the global market with confidence. Generated from the website

SAIC Capital is a corporate venture capital firm based in Menlo Park, California, established in 2014 to enhance SAIC's role in pioneering transportation technology. The firm invests between $1 million and $20 million in early to growth-stage companies across various sectors including autonomous driving, IoT, and big data. Fosun RZ Capital, founded in 2013 and headquartered in Beijing, focuses on high-growth, high-tech investments globally, leveraging its strategic resources to build innovation ecosystems. With a diverse portfolio spanning industries like AI, big data, and consumer retail, it operates across major economic regions while maintaining a commitment to connecting global resources and opportunities. Generated from the website

Question: What is search engine optimization, and why do I care about it? -Karen, Shreveport, LAAnswer: Search engine optimization (SEO) is the entirety of the methods and practices which drive your online presence and make your business show up in organic search results. There are two basic kinds of SEO, both of which work together to attract attention to your website and the products and services you'll offer. These are:Front EndYour front-end or "on-page" SEO includes everything a potential customer sees as an outcome of Google searches and other search engines, such as domain names, the created content on your website, social media marketing including AB testing for ads, guest articles, and blog posts. These individual points are often, and not entirely accurately, piled up under the umbrella of content marketing. Creating great front-end SEO combines and balances useful keywords, compelling, informative, and relevant content, guest posts, white hat internal and external link building, and multimedia such as images and video to attract human eyes, interest, and ultimately business. Back EndBack-end or "off-page" SEO is the somewhat more complicated part. This is where website design, architecture and user experience, day and dark mode settings, XML site map layout, Bing webmaster tools, tools for Google webmasters and developers such as the Google search console, PPC marketing initiatives, and so on are executed. These descriptive and ancillary signals work in the background, but are just as important to your online marketing and pointing search engines and customers to your business as your front-end signals.Part of what makes getting started with SEO factors so complicated is the sheer number of moving parts involved. This article is an example of content that has been carefully designed and developed to conform with multiple SEO signals and the latest Google algorithm updates while still delivering relevant information to you, the reader. Another concern is making sure to stay with "white hat" practices which comply heavily with major search engines' best practices, webmaster guidelines, and quality standards, so as to obtain organic traffic and boost conversion rates as a relevant result for human eyes while avoiding getting flagged for questionable or disavowed practices which "black hat" operators use to get quick results. Black hats versus white hat tactics may be faster, but they also run the risk of getting your website suppressed or even banned from search engines entirely! When you improve SEO optimization and your site's content, you also improve your Google ranks and the search quality for everyone--especially your potential customers!