Applied Specialties of CA

Established in 1975, HANTRONIX, INC. is a provider of liquid crystal display (LCD) display solutions. Based in Cupertino, Calif., it also offers a complete line of standard character/graphic modules and notebook displays. The company s displays are built in a fully automated, state-of-the-art LCD plant with over 1, 00,000-square-feet of testing and quality control areas. Its products are marketed though a nationwide network of independent sales representatives and stocking distributors. Customers of the firm include OEMs (original equipment manufacturer) in many different industries, such as medical, industrial control, robotics, computers and consumers.

Since 1963 Rose Electronics has provided power, cabinet, and enclosure solutions to top Silicon Valley companies as well as leading firms throughout the US and Canada. Each day, dozens of top companies and emerging start-ups in industries such as computer servers, enterprise storage, telecom, test and measurement instruments, medical, military, metering, and global positioning systems, rely on Rose. They value our in-depth battery application engineering expertise ; our ISO-9001: 2000 certified assembly, administrative and logistical capabilities ; our industry-first warranty and failure analysis consulting service ; our award-winning battery management and field replacement programs ; and our long-standing commitment to customer service, above and beyond the call of duty. Unparalleled Engineering Expertise Batteries are a critical but commonly neglected part of product design. Rose Electronics offers highly skilled engineering services. Our director of Application Engineering, Erik Vaknine, has an electronics engineering degree and has over 10 years of experience in working for electronics industry leaders. Erik has over 7 years of direct experience in the battery industry, including both pack and cell design, development and manufacturing expertise. He has helped hundreds of engineers design batteries into countless successful products. He oversees all custom battery pack specification, is deeply involved in production design, and stands ready to assist your engineers to develop the optimal battery pack for your application. ISO-9001: 2000 Certified Our commitment to excellence is tangible. All of our processes, most importantly our battery assembly processes, have been carefully designed over many years, are documented, and are available for customer inspection. We are audited and certified every six months by the International Standards Organization. The quality of our assembly, administrative and logistical services is world class. Industry-First Warranty & Failure Analysis We are an industry leader. Like other electronic components, batteries do occasionally perform below specification. Many years ago, we decided that battery manufacturers' warranties were not enough. For most custom battery assemblies, we offer a one year warranty -- a first in the industry. More importantly, for most of our customers, we put any failed or under-performing battery though a comprehensive engineering analysis in our lab. Invariably, we are able to accurately determine the root cause of the problem, whether responsibility lies with the manufacturer, ourselves, or our customer. This analysis adds substantial value by helping all parties to prevent problems in the future. Award Winning Battery Management Program Unlike most electronics, batteries have a limited shelf life -- like a carton of milk -- care must be taken to preserve performance. Even Global 2000 companies may find that their own inventory and technical capabilities are not well suited for batteries. So, for many customers, we manage their battery inventories. We test batteries on receipt, recharge during storage, dispose of under-performing cells, and boost charge just before shipping. We track each battery and provide detailed reports. We maximize the life of our customers' batteries while assuring availability for a critical component. Global Field Replacement Program Batteries reach end of life -- they can no longer be counted on to perform to specification and must be replaced. Even for companies with robust logistical partners, replacing hundreds or thousand of batteries in the field can be a daunting challenge. Presented with a mixture of technical and logistical issues and customer relationship risks, many companies elect to outsource to Rose.