Anokhi

Anokhi, founded in 1970, is a brand deeply rooted in craft conservation and development through design and project funding. Distinguished by its prints, silhouettes, and product quality, Anokhi strives to be a role model for good business practices and the ongoing revival of traditional skills.

The company's collections are developed in a verdant design studio on the outskirts of Jaipur, where a rich archive spans over fifty-four years of creativity and collaboration with the craft industry. Anokhi maintains a focus on providing a personalized in-store experience for its customers, choosing not to sell its products online in India.

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