Alternative

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1337 Abbot Kinney Blvd
Venice, CA 90291

Alternative Apparel, located in Venice, CA, emphasizes sustainability in its mission to make a positive footprint rather than leaving a mark. The company is committed to responsible practices under the umbrella of Hanesbrands Inc., ensuring that environmental considerations are at the forefront of its operations.

With a focus on creating eco-friendly clothing, Alternative Apparel aims to combine style with sustainability. Their approach reflects a dedication to producing high-quality garments while minimizing their impact on the planet.

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Reviews

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4.036 reviews
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Alex L.
11/14/2017

Alternative was the only shop on Abbot Kinney that I actually found somewhat affordable with a realistic selection of clothes. Mind you this is still affordable only by a more upscale standard,...

E. E.
12/1/2019

Since HANES purchased Alternative in 2017, the quality of workmanship and materials has gone away. That's so unfortunate. Alternative brand used to produce really nice elevated basics. No more. I...

Noriko P.
9/26/2016

Bought a t shirt on sale. Looked comfortable, feel nice fabric, beautiful indigo color. Washed before wearing, all the stuff washed with turned blue. White towel became completely blue. Tried...

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Julia R.
11/8/2017

OK, so not only is the staff extremely friendly, but this business is environmentally friendly as well! Super cute clothes with comfy material all located in a quaint shop. My favorite part? They...

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Selina W.
7/3/2014

Super comfy pieces + super nice employees! Store has nice little nooks with different types of casual wear. Back has a great sale section! Go now- a lot of pieces are 40% off :)

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