Advanced Marketing Distribution

Motor Parts of America is a remanufacturer of starters and alternators, for sale under several private label names. It has a 240,000-square-foot facility, housing its head office, as well as its manufacturing and remanufacturing, shipping and receiving, warehousing, testing, inspection, packaging, and engineering plant in Torrance, Calif. Its field service support for retail customers includes on-site training of retail store personnel, and product failure identification. The company annually prepares and distributes a comprehensive catalog for its starters and alternators. These catalogs, which are relied upon as a product identification system by many of its customers, provide additional incentive for retail customers to purchase products from the company. Motor Parts of America has established a global presence, by marketing and distributing its products through operations in Singapore and Malaysia.