ActionIQ

ActionIQ is a leading customer data platform (CDP) based in San Francisco, CA. Their platform offers a comprehensive solution for businesses in various industries, including financial services, media, retail, B2B, insurance, travel, and hospitality. With a focus on empowering data teams, marketers, advertisers, and IT professionals, ActionIQ provides tools and functionalities to drive customer engagement, audience segmentation, journey orchestration, and real-time experiences. Their partnership-first mentality and award-winning support make them a trusted choice for businesses looking to optimize their customer data strategies.

By leveraging first-party data and offering a user-friendly interface, ActionIQ enables marketers to activate hyper-segmented audiences, target more efficiently, and provide personalized experiences across the customer lifecycle. For IT teams, ActionIQ helps turn data warehouses into CDPs, allowing business users to self-serve while maintaining control over data storage, access, and governance. Advertisers can benefit from ActionIQ's future-proof solutions, optimizing targeting and reducing customer acquisition costs through advanced segmentation and lookalike modeling. With a wide library of connectors, data teams can keep their tech stack integrated and automate advanced list pulls, while building on top of their modern data stack. Overall, ActionIQ's platform is designed to provide businesses with a deep understanding of customer behavior and intent, enabling them to deliver meaningful experiences to their customers.

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