1200 Riverside

Seeking an upscale haven in the heart of West Hollywood? Prizma, a 7-story architectural gem, unveils a sophisticated urban oasis. Indulge in spacious studio, one-, and two-bedroom apartments, adorned with modern finishes and bathed in natural light. Unwind in the rooftop entertainment lounge, invigorate in the 24-hour fitness center, or bask in the sparkling pool. Prizma - your gateway to the vibrant tapestry of West Hollywood.

West Hollywood, California ApartmentsExperience the West Hollywood lifestyle at Croft Plaza Apartments. Located in Los Angeles, CA, our fully renovated apartment community is tucked in the center of iconic restaurants, shopping, and is surrounded by exclusive hot spots of the West Hollywood Design District. Just minutes from Kings Road Park, all of our apartments are pet-friendly, making Croft Plaza the perfect home for you. Take a closer look at everything we have in store for you!When you choose one of our apartments in the heart of West Hollywood, California, you get more than a place to live you get a home where you can explore the vibrant city and have relaxing night in your apartment all in the same day. Whichever one of our two-bedroom apartments you select, your experience will be just as sweet. Each of our newly renovated apartment homes have been crafted with style and are fully equipped with energy efficient stainless steel appliances, granite or quartz countertops, and a personal patio or balcony.