100% Pure

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2983 College Ave
Berkeley, CA 94705
+1 (510) 548-8595
http://www.100percentpure.com

100% Pure, located in Berkeley, CA, specializes in natural beauty products, offering a variety of skincare and makeup options crafted with pure, high-quality ingredients. The brand prides itself on its commitment to eco-friendly practices and cruelty-free formulations, ensuring that customers enjoy clean beauty without compromise.

Among their popular products are the Coffee Bean Caffeine Eye Cream and the Acai Pulp Facial Scrub, both of which showcase the brand's dedication to effective ingredients that nourish and revitalize the skin. With an emphasis on sustainability and transparency, 100% Pure appeals to health-conscious consumers seeking luxurious beauty solutions that align with their values.

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Reviews

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4.0110 reviews
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YJ L.
7/28/2025

I've been having allergy issues with lip products from big name brands (e.g., Lancome, Clarins, Ilia) and found that they all contain red lake dyes such as CI 15850, etc. A big problem is that...

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SH A.
11/27/2025

It's really nice to have a brick and mortar store that has pure ingredients. The toxic chemicals in makeup and body products these days is disastrous for health. They are also very friendly and...

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Laura A.
12/4/2024

Paid for expedited shipping and it is day 7 and still no product. Called customer service and no one answers, have to leave message and no one calls back. They take your money with no follow...

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Sarah C.
8/7/2021

I've been using 100% pure products for a little over 2 years now I was looking for natural make up and natural facial cleansers to help with my skin and acne. After using their products I've...

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Sam S.
6/4/2024

Great selection of natural products! Their shampoos are really nice without harmful chemicals. Generally more of a ladies shop but I still stop by once in a while for a little gift etc. They're...

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