Lifeword
Lifeword is the media arm of the Baptist Missionary Association (BMA) of America, dedicated to assisting local churches in fulfilling the Great Commission through Christ-centered media aimed at producing disciples of Jesus Christ. With its international headquarters in Conway, Arkansas, Lifeword operates regional production centers in the Philippines, Ghana, Honduras, and Guatemala.
Governed by a fifteen-member board of directors elected by the BMA of America, Lifeword is led by executive director Donny Parrish since 2017. Financial support for the ministry is derived from free-will offerings by BMA churches and individuals, with additional backing from the BMA Foundation established in 1998 for ongoing support.
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