First Watch

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5206 W Village Pkwy Ste 1
Rogers, AR 72758
First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

Reviews

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4.0161 reviews
Photo of Brad A.
Brad A.
11/29/2024

Exceptional Brunch. The steak and eggs hash with that parmesan cream sauce was delightful. My bride says her eggs Benedict was best she's had in years, and that's saying something from her! Our...

George B.
11/2/2025

If you're looking for an American breakfast this is not!! Terrible food and service!!

Photo of Tawnya Renee A.
Tawnya Renee A.
5/3/2025

The restaurant offers an outstanding dining experience, characterized by a friendly waitress, good service, and great food in a lovely atmosphere. Everybody appeared friendly, with a large number...

Richard S.
8/26/2025

Server was overwhelmed and apparently they have no checklist to confirm they delivered to you table what was ordered. Food and atmosphere excellent.

Tanya M.
10/19/2025

I ordered the sunrise granola bowl-unsweetened vanilla Greek yogurt with granola, and seasonal fruit served with a muffin on the side. Muffin was cold, stuck to the paper wrapper. The seasonal...

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United StatesArkansasRogersFirst Watch

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