First Watch

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3251 N College Ave
Fayetteville, AR 72703
First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

Reviews

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4.0202 reviews
Photo of Maylon R.
Maylon R.
7/1/2025

Ducked in here early morning for some traveling relatives. Great service from Rylin our server. Good, solid breakfast choices. Food was a good value. Taste and texture was great. The one giant...

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Frank M.
8/19/2024

Great menu, well-prepared and -served! Usually pretty busy ('cause it is popular); so a little noisy. Worth a wait, if necessary. Clean & classy.

Photo of Randall H.
Randall H.
7/28/2024

The Menu is NOT a traditional menu the food is over done with too many extras. The dining room was really noisy. 75 decibels Hostess was a SHIM. Wont be back. Black Bear cafe and Neal's have...

Photo of Nicole H.
Nicole H.
10/4/2024

Such a nice place for brunch! I always enjoy the food and the service is usually good too. My only issue is the consistency, almost everytime there is something missing from our order. Today I had...

Photo of Marlon D.
Marlon D.
10/14/2024

The good: acknowledged by hostess and seated promptly. Service was pleasant and helpful Food taste was good however it was lukewarm to cold and server did not check after food delivered. Due to...

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