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Beacon Bay Asset Management LLC, established as a Texas-formed LLC, is a Registered Investment Advisory (RIA) operating in Texas, Arizona, and California, offering active investment management services tailored for individual clients. The firm focuses on a diverse range of investments including domestic and international equities, exchange-traded funds, options, and cash positions, while employing strategies such as trend following and technical analysis for daily oversight. Founded by James V. Willis, who brings extensive experience from the telecommunications industry and financial consulting, Beacon Bay is committed to positioning itself as a primary advisory resource for its clientele. The firm aims to provide value-added financial services and is dedicated to achieving higher performance objectives in asset management. Generated from the website