Jack Rabbit Trading Post

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Old US-66
Joseph City, AZ 86032

Jack Rabbit Trading Post, located in Joseph City, AZ, is a historic trading post that has been under the same management since its inception in 1949. Known for its unique keepsakes, engaging conversations, and a warm atmosphere, visitors often leave feeling like part of the Jack Rabbit family.

Renowned for its iconic "Here It Is" billboard along Historic Route 66, the trading post continues to thrive through social media efforts by owners Tony and Cindy Jaquez. It promises not just shopping, but a memorable experience steeped in history and community spirit.

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Reviews

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4.534 reviews
Photo of Stephanie R.
Stephanie R.
12/1/2023

I wasn't sure why Mr. R was so insistent on stopping here on our Route 66 trip in 2022, but I'm always down for a good roadside stop. We spoke with a man who's one of the owners, and Mr. R had him...

Photo of Cindy P.
Cindy P.
2/2/2024

We've had so much fun on Route 66 and Jack Rabbit Trading Post is definitely part of the fun! Perfect roadside stop for photos on the jack rabbit and of course souvenir shopping. There's also a...

K C.
5/15/2025

If you can't make it to the Trading Post itself, they have a v nice online store. You can get a personalized mileage sign with the mileage you select to reflect the distance from your home to the...

Photo of Jason V.
Jason V.
3/13/2022

Even after visiting here, I'm still trying to figure out what makes this place so iconic. It's been on Route 66 since the 1940s, and for whatever reason the "Here It Is" sign is a legend. Very...

Clay B.
3/26/2025

Hours say open till 5pm, got there at 4:30 and they had already locked the doors and put a close sign up. Very unfortunate to have driven there to see it and not get to :( it looked really cool...

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