Forward

Founded in 1925, Forward Corporation is a fifth-generation family business that operates a diverse range of brands and services across Michigan, employing over 1,000 people in 24 counties. The company has evolved from a small service stop into a multi-faceted organization, encompassing convenience stores, restaurants, energy supply, and hospitality properties.

With a commitment to excellence, Forward Corporation prides itself on fostering a family-like environment for employees, customers, and vendors alike. Its portfolio includes 26 Shell and 3 Marathon convenience stores, nearly 60 Subway restaurants, and unique attractions such as the Lumber Jack Lodge and Dairy Bar, ensuring a comprehensive experience for travelers and locals.

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