First Command

First Command Financial Services, based in Fort Worth, Texas, is a financial services company dedicated to coaching individuals, particularly those serving in the military, in their pursuit of financial security. Its affiliated entities include First Command Brokerage Services, First Command Advisory Services, First Command Insurance Services, and First Command Bank, offering a comprehensive range of financial planning, investment advisory, and insurance products.

The organization also oversees the First Command Educational Foundation, a separate public charity, while compiling the First Command Financial Behaviors Index, which gauges trends in the financial behaviors and attitudes of American consumers. This index is created in partnership with Sentient Decision Science, a firm specializing in behavioral science and consumer psychology within the financial services sector.

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