Swan House Event Center

Madison's 500 Gooch Place is an elegant location for hosting a number of special events. It is the perfect destination for your receptions, business and conference seminars, multi-media presentations, holiday banquets, meetings, birthday parties, and much more. We are available to corporate and professional organizations as well as private individuals. At 500 Gooch Place, we are passionate about creating the perfect ambience for your event. Whether it's catering, floral arrangements, ice carvings, music even transportation, our staff works with you to create the perfect setting and menu. Our event managers are by your side, from the initial planning stages and throughout your big event, making sure your event is all you imagined it would be. We pride ourselves on creating a unique atmosphere for you and your guests. We at 500 Gooch Place would be honored to be a part of your celebration. From small meeting rooms to our grand ballroom, we are able to provide a unique and special experience just right for your needs. You will always have our undivided attention whether you are planning an intimate celebration, a company strategy session or an elaborate banquet. Our facility offers the perfect place to launch your next project during the day, evening or weekend--500 Gooch Place... the only place.