Southern Automotive Journal

Crown Automobile Mercedes-Benz, located in Hoover, Alabama, boasts a robust parts department with nearly half a century of combined experience among its seven-member team. Known for its quick and accurate service, the department handles significant sales volumes, focusing on customer relationships and streamlined operations to meet the demands of both local and regional clients.

The team, led by seasoned professionals such as Parts Manager Mike Ricketts and veteran Michael Tramell, has successfully transformed customer service by adopting a straightforward pricing strategy and eliminating freight charges. With a strong inventory and impressive fill rates, Crown Automobile has established a reputation for reliability and efficiency, servicing customers from Mississippi to the Carolinas.

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