Scout Branding Company
Scout Branding Company, located in Birmingham, AL, specializes in crafting unique brand identities and experiences, exemplified by their work for The Son of a Butcher. Founded by the sons of a butcher named Butch, this butcher shop emerged from a family legacy and has become a beloved community hub through its story-driven branding and focus on quality meat and seafood.
The brand's playful personality is embodied in a hand-drawn logo of Butch himself, while a modern-industrial aesthetic captures the essence of family and joy in food. Through thoughtful design elements and personal touches, The Son of a Butcher celebrates its mission to unite families and enhance community spirit.
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