Rita's Italian Ice & Frozen Custard

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8046 Highway 72 W
Madison, AL 35758
Rita's Italian Ice & Frozen Custard is the largest Italian Ice concept in the nation, currently operating in 31 states with over 600 shops. Our popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily, Frozen Custard, Milkshakes, Sundaes, CustardCookie Sandwiches, layered Gelati, as well as signature Misto and Blendini creations.

Reviews

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4.520 reviews
Photo of Maya T.
Maya T.
10/28/2022

A friend of my mom's introduced us to Rita's and she goes every chance she gets while we go every now and again. It's different and always satisfying. All I have to say is the root beer was not...

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David W.
3/24/2021

I love ice cream. Who doesn't, right? (Weirdos). Anyway. I needed some ice cream and came here. I was going to have ice cream from another place that's been around since 1945, but the cattle line...

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Bailey B.
11/7/2020

Good little spot to grab a quick treat. Small shop, very clean, good Covid precautions, friendly staff. Fairly wide array of selections -- Italian ice, soft serve, hand scooped custard,...

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Mayra G.
2/20/2022

Rita's Custard is absolutely superb! I got the small in an effort to control my sugar intake but ugh next time I will need to get a size large for sure! Custard: $3.85 + tax (for the small) Got...

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Jennifer D.
12/1/2023

Ok, so apart from the fact that their frozen custard is the CREAMIEST, MOST BUTTERY AND DELICIOUS ever, their staff member, Dawson is absolutely the NICEST, friendliest and most helpful person...

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