Florence-Lauderdale Convention & Visitors Bureau

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200 Jim Spain Dr
Florence, AL 35630

Florence Tourism Office and Visitor Center promotes the vibrant culture and attractions of Florence, Alabama, and the surrounding Shoals area, highlighting events, live music, and outdoor adventures. With a focus on unique local experiences, the center provides visitors with resources to explore local dining, wellness options, and historical insights.

Hosting various festivals and musical events throughout the year, including the renowned W.C. Handy Music Festival and the annual Helen Keller Festival, Florence offers a rich tapestry of activities for all ages. From intimate restaurants to scenic drives, the area caters to diverse interests and ensures memorable excursions for tourists and locals alike.

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Reviews

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5.03 reviews
Photo of Shellie T.
Shellie T.
9/27/2025

Ms. Linda was so helpful! Professional and very knowledgeable about all the things we came to find. She had great tips about the museums and times, costs and how to pack all the sights in...

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Charles C.
3/1/2025

Stop by and check out what the Florence area has to offer. The lady inside is super friendly and talking with her really made our day. Some interesting exhibits, brochures, and in a great area to...

Phyllis S.
7/11/2025

Staff very knowledgeable re current events, local attractions. Enjoyed visiting recording studios, Helen Keller home, beautiful Tennessee River & lakes. Local residents friendly & helpful.

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