In 2020, one of Europe's most popular Home & Body Cosmetics brands, Rituals, opened its first flagship store in the historic centre of Amsterdam. A union of exquisitely handcrafted materials, exceptional design, and opulent fragrances from the world's top perfumers. Spread out over 1500m2, you are treated to a breathtaking shopping experience ranging from iconic collections to a new exclusive assortment of premium products and lifestyle innovations. On the second floor, relax and unwind with specialised massages, luxurious facials or mani-pedis at the Body Spa. Venture up to the third floor, and find the Mind Spa. Offering innovative stress-reducing treatments, revolutionary meditations and techniques to recharge body, mind and soul. To make your experience complete, ground-floor restaurant Rouhi will spark all your senses with an exciting menu inspired by Arabic-Asian food. Visit House of Rituals at Spui 10 to enrich your trip to Amsterdam and experience The Art of Soulful Living.