Serra

The Serra boutique's reputation as creators of "archaeological jewels" and "historical artifacts" traces back to its inception in 1910 by Mario Serra, who approached his business more like an artist's atelier than a conventional jewelry store. Upon Mario Serra's retirement, his son Marcello took the helm, passing on his love for jewelry and the concept of "beauty" to his own son, Alessandro. Alessandro, after studying art and management at Claremont College in Los Angeles, joined his father in leading the company and developed into a distinguished expert in Roman history and numismatics. Their collaboration gave birth to the extraordinary "Archaeological Collection," a distinctive series of jewelry pieces crafted by Alessandro and his wife Ornella. This collection incorporated genuine historical Roman artifacts such as coins and Roman intaglios, seamlessly blending the contemporary elements with ancient ones to enhance and complement each other!