The initiative was based on the desire to create places dedicated primarily to pizza , using ingredients of EXCELLENCE . Consumer expectations were starting to move towards the consumption of selected products and no additional processes . The PIZZERIA NATURALE therefore , are characterized by the use of flour obtained from small productions , from dairy of cheese known for the quality of their machining and for the use of natural yeasts . The dough is in fact produced at least 24 hours before use , without the use of yeasts , thereby favoring the absolute digestibility of the finished product .