Moorcroft

With an unrivalled heritage and very bright future, Stoke-on-Trent (affectionately known as The Potteries), is officially recognised as the World Capital of Ceramics. From the very moment you step inside The Moorcroft Heritage Visitor Centre, under the vast shadow of the colossal Moorcroft Grade II Listed Bottle Oven, pottery glistens like precious stones in an exciting array of vivid colours and in a wealth of designs. To add to the delightful atmosphere, you can quite literally step inside the Grade II Listed bottle oven, just as potters would have done over a century ago, as they balanced saggars on the heads. Framed photographs of Moorcroft potters past allow you to bask in times gone by. A free Museum, which houses fascinating pieces of Moorcroft in their original Liberty Cabinets, allows visitors to view the history of ceramic art through the ages.