Annick Goutal

The Parisian Jovoy boutique, a forerunner to rare perfumes in Paris, chose to reside among rue Castiglione's arches, steps away from Place Vendôme. The legendary address is where amateurs of niche perfumes, and anyone who dreams of myriad perfume experiences, gather. The passionate come here to absorb a different world of fragrances, less well known, more artisanal, more demanding, and yet still accessible to all thanks to a wide range of prices. Over 100 brands and 1,500 references from around the world are found in this unique Parisian treasure chest that is part curiosity cabinet, part art gallery, and magnificently decorated in red and black. An expert team of fragrance lovers is ready to accompany those who are on a scented quest to create the perfect olfactory match. All visitors may also of course explore at their own pace, following their nose and inspiration. More than a boutique, Jovoy's shop is a premier venue of Parisian art de vivre.