ArteMorfosis - Galería de Arte Cubano

ArteMorfosis is a gallery for Cuban art in Zurich. Its aim is to make the work of contemporary Cuban artists accessible to an interested audience. ArteMorfosis initially focused on well-established Cuban artists, with proven international track records, but who remain yet to be discovered in the German-speaking part of Europe. Since 2017 the gallery is additionally focussing on presenting emerging and mid-career artists. The gallery is a piece of Cuba in Zurich; it irradiates Cuban warmth and transmits Cuba’s carefree nature, joy of living and wealth of improvisation to the visitor. Strong coffee, a drink of rum, music, and at times too many paintings hanging on the walls create an atmosphere like the one you also find in Cuban private galleries. While it highlights distinctive Cuban characteristics, the Gallery finds ever-new paths of its own: ArteMorfosis is self-confidently different, and is aimed at like-minded visitors. The name “ArteMorfosis” symbolizes the gallery owners’ understanding of the creative process. The metamorphosis of a butterfly – from larva to cocoon to butterfly, to laying eggs and again to larva – is an eternal biological development cycle. A comparable cycle exists in art: an artist, inspired by his culture, his environment, experiences and intuitions, creates a work of art with paints and a canvas, presents it to the public, sells it and uses the proceeds for his next work. The gallery is dedicated to the part of the cycle in which art is presented and sold. Participating in a cultural development cycle that still has no name, the gallery owners without further ado named this cycle and named their gallery, “ArteMorfosis”. The gallery considers itself as ambassador of Cuban art in Switzerland and a meeting place between art creators and collectors. Its first priority is to promote the lively, creative work of Cuban artists, since Cuba is (still) today a little-known art market. The country’s transformation and opening provide vast opportunities for the discovery of - in Switzerland hitherto unknown - art treasures.