Itracks

Itracks, based in Saskatoon, SK, is a leading provider of online qualitative research tools, enabling market researchers to conduct and analyze focus groups and interviews seamlessly from any location. Their innovative platform offers a range of features, including real-time engagement, multimedia responses, and integrated mobile access, ensuring a streamlined experience for participants, observers, and moderators alike.

Trusted by some of the world's favorite brands, Itracks facilitates effective stakeholder engagement through its unique virtual backroom, allowing clients to interact directly with researchers. With options for asynchronous discussions and the ability to adapt research plans on the fly, Itracks is designed to meet the evolving needs of modern market research.

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