John Molson Undergraduate Case Competition - JMUCC
The John Molson Undergraduate Case Competition (JMUCC) is the largest international undergraduate case competition, hosting elite business students from around the globe in Montreal, Quebec. Taking place from March 1st to March 7th, 2026, this event emphasizes strategic thinking, innovative problem-solving, and sound decision-making, preparing students for the complexities of a culturally diverse and economically dynamic world.
Featuring 66 cases and welcoming 1,800 delegates from 24 prestigious business schools, JMUCC offers challenging and diverse case studies across various industries. In addition to the competition, the event facilitates unique networking and social opportunities that bridge the gap between academia and the business sector.
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