Edelman

Edelman is a global communications firm that addresses the evolving landscape of trust and expertise across various sectors. With a focus on understanding public sentiment and the dynamics of confidence, the company provides insights and strategies to help organizations navigate the complexities of consumer trust in contemporary society.

Headquartered in Montréal, QC, Edelman is known for its comprehensive research initiatives, such as the annual Trust Barometer, which highlights pressing issues like economic injustice and misinformation. The firm also emphasizes a commitment to diverse communities, as seen in its Indigenous Peoples Trust Study, which seeks to explore and enhance trust among Indigenous populations.

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