XMC Sports & Entertainment
XMC Sports & Entertainment, established in 2006, is an award-winning independent agency based in Toronto that specializes in strategic sponsorship and experiential marketing programs. The agency partners with over 30 world-class companies to develop integrated marketing campaigns driven by strategic insights and meaningful execution.
With a dedicated team of 50 full-time employees and a network of 2,500 part-time staff across Canada, XMC leverages shared passions in sports, music, culture, and social causes to engage and inspire target audiences. Their approach is supported by proprietary business tools and AI-fueled analytics, ensuring impactful connections for their clients.
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