Traffic Injury Research Foundation
The Traffic Injury Research Foundation (TIRF) is a recognized leader in road safety research, dedicated to preventing distraction-related road user fatalities and injuries through education and evidence-based programs. Their "Drop It And Drive" (DIAD) initiative provides thought-provoking workshops tailored for workplaces and schools, aiming to foster safer driving behaviors using science and real-life stories.
TIRF's comprehensive approach includes delivering customized corporate seminars and youth presentations that engage participants in discussions and interactive exercises. With a track record of reaching over 60,000 individuals across North America since 2010, TIRF is committed to making roads safer for all users.
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