The T1 Agency
The T1 Agency, based in Toronto, specializes in creating equitable partnerships and activating sponsorships that connect brands with communities in meaningful ways. With over 30 years of experience, they employ a holistic approach to sponsorship marketing, drawing inspiration from web and software development to deliver comprehensive strategies for impactful brands.
Notable collaborations include developing a Canadian sponsorship strategy for Mondelez and enhancing youth football culture in Canada through initiatives with NFL Canada. The agency is committed to fostering gender equity in sports, exemplified by their partnership with Canadian Tire Jumpstart to empower young girls through leadership programs.
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