Rubber Association of Canada
The Tire and Rubber Association of Canada (TRAC) serves as the collective voice for the Canadian tire and rubber industry, focusing on regulation, technology, safety, sustainability, and market data for over a century. Representing tire producers, rubber processors, and their suppliers, TRAC advocates for public policy that promotes innovation, safety, and effective end-of-life tire management practices.
Through initiatives such as Be Tire Smart, TRAC educates consumers on tire care and efficiency, emphasizing the importance of choosing the right tires for individual driving needs. The association also provides valuable market insights and resources, helping its members make informed business decisions that support sustainability and industry growth.
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