Rossa PR

Rossa PR, led by award-winning public relations leader Monica Eden Rossa, MSc., APR, WSET 2, specializes in Canadian media relations with a focus on luxury, sports, live events, and consumer goods. The agency initially emerged in the wine & spirits sector, and Monica is now exploring the expanding non-alcoholic beverage market under the guidance of Dr. Joanne McNeish at Toronto Metropolitan University.

Monica's involvement extends beyond her PR endeavors, as she imparts knowledge at Conestoga College, Guelph-Humber University, and Western University. Actively contributing to various communities, she serves as the President of New York University’s Alumni in Toronto Club and actively participates in the Canadian-Ukrainian community through the Vesnivka Ukrainian Women’s Choir.

With a Master’s of Science in Public Relations Management from New York University and a Bachelor of Arts from Western University, Monica holds professional certifications, including Accredited in Public Relations from the Canadian Public Relations Society and the International Association of Public Participation designation in Stakeholder Engagement. Continuously advancing her skills, she is pursuing leadership training at the Ivey School of Business while progressing in the Wine & Spirit Education Trust program in London.

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