Norma Reed

Norma Reed is one of the longest-running dress stores in Toronto! Established in 1976 the high fashion boutique has been in operation for 42 years making it one of Canada's oldest fashion institutions. With thousands of dresses on display inspired by current fashions from Paris to L.A., the company welcomes visitors to come in to browse the current trends in the world of couture. Norma Reed often supports local Toronto fashion designers, filmmakers, pageants, artists and independent fashion shows with pieces for their art. In fact,​​ dozens of Canadian pageant contestants have won their crowns wearing a dress from Norma Reed! Norma Reed has also become known as THE place to go for generations by thousands of high school students when looking for Graduation and Prom Dresses in Toronto. In fact, the best compliment we receive is when a mother who bought her own prom dress from us, now brings in their daughter for their prom. It is something quite magical and touching to see!