Allure Hotel & Conference Centre, Ascend Hotel Collection

We look forward to welcoming you to the Allure Hotel and Conference Centre. Our quality service and accommodations are designed to meet all of your needs with both comfort and convenience in mind. We are located just off highway 400 at the Essa road exit, and minutes from Kempenfelt Bay and the many year round outdoor activities and attractions Barrie has to offer. Barrie is ideally located less than 1 hour from Toronto and is the gateway to Ontario's north. Mission: "To consistently deliver superlative and innovative service with passion, care, and commitment to our guests, to each other, and to our community"